Upwork Profile Optimization (Hidden Secrets Of Freelancers)

As Aqib Razzaq here with Freelancers Tips today we’re going through up a port profile optimization secrets for freelancers as you know I’m the TOP Rated Badge Owner on Upwork . I don’t know if these are quote-unquote secrets but there’s certainly things that a lot of people don’t know alright,

So if that’s the case then it is a secret but before we go forward let me go ahead and just remind you to go ahead and subscribe. We do a lot of good content on this site we produce a lot of good content on Freelancers related stuff so first things there’s a lot of different things here I’ve listed over 30 I think at my last count 31 something but I’m going to go over tip in today’s blog the ones in bold okay so you can see well there’s a ton of things I mean Upworks algorithm is surprisingly complex for freelancers but nowhere near as complex as Google’s algorithm right it can be broken down and I’ve tested just about each and every one of these over my years at working at with Upwork. Today I’m going to go over some of the most important ones which are profile completeness profile views we’re going to discuss how to get more profile views job success or score and communication for those that you don’t know you can view any stats upwork provides a lot of stats on on how your profile is doing all you do is log in to work and just go to /my – stats okay

Job Success Tour For Freelancers :

First of all your job success tour score very important for freelancers if you take on 10 clients and only 3 like your client only 3 like your work yours jobs as success for is going to be 30 percent or less so you want your job success score to be high, now why would that be a factor well think about it from Oprah or perspective if you do good work for your client then you’re going to do good work for future clients at your smart person that you’re doing well and Upwork so of course they want to provide you with more visibility on their platform that’s the reason why the algorithm is so high okay communication. Upwork  wants people who are invested in Upwork  not monetarily wise but day-to-day wise meaning does this person log into Upwork  does this person respond to emails from clients and prospects so you can see here a screenshot from mine is you reply it says you replied to 75 with 75 invitations.

So whenever anybody invites you as freelancer to apply whether you’re interested in or not you should reply and give them respect either say yes I accept your invitation let’s go ahead and talk more or no this doesn’t fit my job skills or I’m not interested in at this time whatever the case you need to apply because from Upwork s point of view if these prospects are inviting you, You should at least give them the courtesy of a response and they like that and that’s the reason why it’s factored in their algorithm okay and you should do so fast you see the different criteria my gosh Upwork  is telling you what’s important to their algorithm they’re giving you only a few stats and one of them is a communication how fast you reply you can see here it says within the day and then how often like do you reply every time or just 50% of the time so you can see here I reply a hundred percent of the time even if it’s completely irrelevant to me I’ve got some crazy invitations like I’m in marketing and they I sales on commission only it’s like why would I want that job but I apply always I just say not a fit for my skills and that that does factor in is positive even though you decline the invitation if factors is positive in Upworkl’s algorithm the profile completeness so this is a no-brainer I can’t believe.

How Many Freelancers On There Don’t Have Complete Profiles:

How many freelancers on there don’t have complete profilesand Upwork will tell you if its profile if your profile is complete or not so looking right here so there’s a hundred percent all right you should be no less than hundred percent there’s nothing there’s no tricks to the upward profile in fact one of the most common things that were not filled in an our port profile was job Scores the test the skills test now that doesn’t exist anymore they got rid of that so there should be no reason why your profile doesn’t include your work history your title description of picture of video all that stuff that goes into completing an Upwork  profile okay and you can see here your Upwork  profile was discovered 67 times this is me in the last week which is up 86% from the previous week where I was on vacation and I paused it for a couple days but dumb at any rate 67 times in in one week is actually pretty low for me but it is up from the previous week whereas on vacation for some of the week but so how do you improve your profile views and you can see the different days and which ones are higher and lower so

How To Get Views On Profile In Upwork : 

let’s talk about how to go how to get an increase in profile views on Upwork  the first thing you need to do to increase ability of your Upwork  profile is write a solution focused text so much time I so many times when I hire freelancers all I see is in profiles is I this I that I’m good at this I’m great at that but really you need to emphasize the needs of the client so picture who you’re speaking to who you want to attract when there when the prospects are typing in keywords and your profile comes up and that search results what is it that what you want to capture their attention so you want to emphasize the needs of the clients and help you are gonna solve their needs not how great you are okay so reread your profile as it is now and see if it’s solution focused and also a good profile picture it should be priority number one two and three make it high resolution clear background well-dressed this is the thing that makes your profile clickable now true the up were Calgary algorithms don’t know how good your profile picture is but the prospects do and the more they click on it the more that Upwork  algorithm will be able to see that your profile is clickable based on the results so if your profile appears as in a search result that’s an impression right but if it’s clicked on that’s an actual click rate that it goes to improving your click rate.

What Is Upwork Click Through Rate:

So Upwork  will calculate that difference so if you’re if you have a hundred impressions and your profile is clicked 90 times that’s a 90 percent click-through rate that’s excellent okay that means if your profile is very clickable and one of the ways that that’s done is by a good picture I see a lot of freelancers you know very gruff and it’s like why would I want to click on that you don’t look very friendly at all I got somebody I want to work with so look at the difference here and you can go to Photofeeler.com right here get my little highlighter out photo feeler is a great site where you can upload various pictures variations of pictures and people will vote on how your picture is in terms of oops what’s going on in terms of its competency how likeable you look how influential you look and what you want to do is take the highest version of that so you can see this particular picture this is not me this is just an example this is the one that one is what at 84% was competent way more than these two and we can analyze these all day and why that would be but you know dozens and dozens of people have voted on this and this is the average so this one was way more likeable why does he look more likeable and then in these two other pictures.

Well look at the look at the size of smile, not over, not a huge smile right but it’s a nice grants friendly its approachable not like this where it’s like hey am i happy or am I not so we can analyze these all day it goes beyond the scope of this video we do talk about this in detail in Other Freelancers blog very picture and you know why this one but just know to go to Photofeeler and upload to Upwork  the one that is the winner okay pay to clean it up my god especially if you’re outside the US and you’re trying to attract us clients or vice versa if you’re in the US and you want to attract some clients from of some other country and in addition if you’re in the U.S trying to attract U.S clients always pay a copywriter or somebody who’s great at writing to go through your profile because as I’ve said so many times you can look at your own text a million times and not catch a simple spelling error or catch that a sentence could be stated more efficiently and more effectively so hire a copywriter or a third party guy to come in and just redo your parts of your profile and please your title it needs to be clear Most of these are garbage look when you visit I mean let me get my pan out again I’ll do don’t stick with blue these are garbage look here’s a title nurse Wow that’s a great title that’s really going to track me to click it counting expert ooh what kind of accounting art what kind of nurse are you what kind of accountant are you if you work for small businesses, large businesses you know it’s like I mean at their very least you can at least put small business accounting expert accounting expert focused in the automobile industry and you know what whatever I mean my god you have more characters you use it to your max get something that’s enticing and something clickable in your title I mean that’s what people are gonna that’s how your click rate is going to improve is that if you have a good picture and a good title this picture is good all right a little weird the completely white background and it looks a little photo shoped with a green whatever this is good at the top of our head is getting cut off okay but these titles are terrible all right they don’t entice me to click on you at all okay.

How To Make Your Title Way More Effective :

So here’s some ways to make your title way more effective first of all I want you to tell the clients exactly what you do okay here’s a great example this person Kayla great picture by the way this person Kelly top of the head is getting cut off but still pretty good glasses make you look intellectual attractive person good background headshot clear I can clear it clearly see a smile all that good stuff here’s some good titles Oh website copying blogs to match her brand and engage your audience all right so it tells you exactly what good at all right like she writes website copy and she writes blogs and she has a focus on brand and she has a focus a specialty on engaging your audience you know it’s impressive all right so compelling and visually motivating presentations in two dives it tells like exactly what her specialty is all right those are great.

Profiles With Videos (Upwork loves profiles with videos)

And the last tip I have for you is utilize that video upwork loves profiles with videos it really helps your algorithm. You know what I mean this this once I put the video on there started getting a lot more profile views and you can test all this stuff you don’t you know test everything if I say this in every video test everything look how many profile views you’ve got before you uploaded a video and then make no changes to your profile and spend a week only uploading a video to your profile look how many more views automatically come into your Upwork profile it’s profound it’s like it was a 31 percent jump in profile views was my exact number alright so utilize those videos.

I hope this helped and go ahead and utilize these techniques to optimize your Upwork profile and you’ll be on the way to success believe me good luck. Bye Bye